The start of my new blog called photon - videoactivity. I'm working on my Endexam, which will be a close look on developing and producing commercials. To give it a quick start, I just grap a camera and tape some first ideas that come up while I think about commercials and about what kind of product/s I will choose to make a commercial for.
For the exam I will choose a product and a main-value that has to be conveyed to the audience. The commercial has to regard the image of the company and the target group. It should be a process starting from a broad range of ideas, pick a number of three to develop further and pick one idea from these three to produce the real thing.
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